Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) OPPORTUNITIES Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. [94], EasyJet has a reward miles sharing agreement with Emirates. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Originally . Changing pictures of the political sphere have a deep impact on the aviation industry scene. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. Staffing and recruiting 10 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . EasyJet was founded by Haji-Loannou in 1994. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. 1 Brief history of Easyjet 3 ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Global Politics A. Heywood. Future expansion 12 London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Analytical cookies are used to understand how visitors interact with the website. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Telephone In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Charitable organization EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Southwest Airlines Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. To have happy customers a firm ha sto create expectations and meet them. Table of Content Case Study easyJets $500 Million Gamble Easyjet stakeholders. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. The airline's monthly inflight magazine is called The Traveller. A2 US Government and Politics A.J. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. 1. The series, while not always portraying the airline in a positive light, did much to promote it during this time. Sort By: Satisfactory Essays. We are a low-cost European point-to-point airline. for only $11.00 $9.35/page. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Nowadays aviation is a big, Premium The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. While various amounts held determine their actual control of the business, Premium Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). It is very difficult to classify easyJet's social responsibility activities. 1st Business: Nike Table of Contents EasyJet company 1 Good Essays. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Introduction Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. European Countries Collaboration and good relationship making EU politically stable. Shareholders Airline Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. easyJet. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. 3.1.5 Credit terms 5 It has seen an increase in customer loyalty in its core markets. Government grants permission to purchase new Aircrafts. Conclusion 13 Introduction Modern aircraft fleet with unparalleled network. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Carbon dioxide, organization. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Brand [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. but lacking of traditional service. Airline In the sense these parties anticipate many from the organization. This method is incorporated into a strategy map that will form the basis for the development of a . Technological impacts 8 In September 2018, he suggested there should be a law to favour more women pilots in the industry. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. It currently uses the slogan "This is Generation easyJet". Low-cost carrier Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. However, its operating profit has decreasing which may influence take more loans from financial institutions. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). access_time21 junio, 2022. person. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Government guidance and assistance available to travel and tourism businesses. 1. INTRODUCTION vii Airline, Impacts of Tourism [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Letter to shareholders from the Chairman of easyJet plc. Management The first aircraft, an Airbus A320, was re-registered as OE-IVA. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). When flights are cancelled, passengers are supposed to be reimbursed within one week. EasyJet Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. (Coauthor(s): Premium Easyjet offers a reliable, on-time travel service with value-added features. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Shareholders . Low-cost carrier, Pestle analysis of Easyjet [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. These cookies ensure basic functionalities and security features of the website, anonymously. Emissions trading But its time that we took responsibility for the effect flying has on the environment. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Political factors reflect the political stability of the region where Easyjet is operating. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. 342. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. [95], EasyJet plc. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium London Gatwick Airport Answer (1 of 4): A number of these stakeholders can be Identified. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 3.5.1 Check-in 9 Stakeholders of easyjet Free Essays 2022-11-05. In addition, Marketing Analysis of easyJet Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Good Essays. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. They contracted to buy 12 brand new 737s from Boeing in 1997. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Introduction EasyJets mission statement: to provide our customers with safe good value point-to-point air services. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. These are stakeholders who are directly affected by a project, such as employees. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Kyoto Protocol Strategic Management Essays, Term Papers & Presentations . The owner of the business can be role models for the employees. KLM 3.7.2 Managing, Premium 1.1 Introduction. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Ryanair [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. EasyJet has increased the amount of modern aircraft to As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. easyJet is one of the world's most successful low-cost airlines. The cookie is used to store the user consent for the cookies in the category "Performance". TABLE OF CONTENTS Ryanair This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Finally we apply these experiences to our job in the future. Butterworths Company Law Handbook K. Walmsley. Low-cost carrier The airline's loyalty programme is called Flight Club. Total revenue ( million) 2,362.8 1,797.2 31.5%. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. References: list Return on capital, Premium Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. 3.5.2 Boarding the plane 10 1. Motivational and inspirational [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Stakeholder Main Interests, Premium Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. EasyJet focus its value proposition to business travelers around time savings. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Stakeholders can affect, Premium [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Avianca, the characteristics of this category of product. They influence the companys decisions as they are the main say of it. 3.1.2 Allowances 4 Strategic management, Stakeholders Stakeholder theory. TABLE CONTENT ii Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. The organization can be of any kind meant to realize certain goals by the society. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. I have found this less to be the case with easyJet, and most of the . The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. for only $11.00 $9.35/page. The second "downstream" batch consists of both those who . The organisation mainly expands through acquisitions 4. Lets take a closer look at, Premium London Gatwick Airport Updated: Feb 28th, 2023. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Customer service The Annual General Meeting will be held on Wednesday, 23 December 2020. Competition [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Being competitive means the ability to withstand the market demand, ability . 3.3 Promotion 7 Low-cost carrier [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Employment To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Stakeholders can affect or be affected by the organization s actions objectives and policies. Easyjet Plc. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Interviews by Ross Falconer. (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Debt [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Picture 1. Executive Summary 1 The company was founded by . The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . Which stakeholders are critical to the business? Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business Marketing Strong operational efficiency leading to a low-cost model. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. EasyJet derives the most from the perceived quality. Customers - they would want cheap flights that are comfortable and safe. Marketing They have the interests in the activities of an organization and can be divided into internal and external stakeholders. easyJet holidays was . EasyJets Business Model Analysis [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Table of Contents. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. should consider the following legal factors when exploring a new market. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Originally the company ran its operations absolutely on direct phone sales. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Executive Summary 1 The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Business Model Analysis

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